A recent advertising brief we were given required us to create a new and different "Stop Smoking" campaign including posters, leaflets and other informative yet creative publications. Being the only person on Foundation to actually have applied for an Advertising BA course I felt under more pressure to get these pieces into my portfolio to take to interview.

I wanted to avoid the popular gory photographic take that uses cancerous organs and blocked arteries to persuade. I also wanted to avoid the other popular tactic of playing on second hand smoke and children as weapons.